By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the speci… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other truths about contemporary B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which area building can assist marketing professionals take back … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can assist marketing experts take back control of… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other facts regarding contemporary B2B advertising and marketing. We review just how the buying journey is currently entirely fragmented and also the manner in which neighborhood structure can assist marketing e… Read More